e-Raaja E-Rickshaw
About E-Rickshaw

‘Human Pulling Human’ is inhumane! This practice has been going on for decades with no solution in sight for replacement. No indigenous effort was made in this direction by anyone. A few years ago, China invaded India with their version of solution in the name of ‘E-Rickshaw’. However, this was marred by very poor product quality and passenger safety records. Due to the complaints received, these were banned in India. The Government of India came out with an amendment in Motor vehicle Act in March 2015 detailing a separate category of E-Rickshaw. All E-Rickshaws were to be approved by ICAT / ARAI as per the specifications.

About ICAT

International Centre for Automotive Technology (ICAT) is an Automotive Testing and R & D centre. ICAT is the part of NATRIP Implementation Society (NATIS).

About eRAAJA

One of India’s largest toy manufacturer OK Play India Limited (OKPIL) has developed and designed India’s first 100% indigenously designed and developed pollution free plastic body E-Rickshaw (e-Raaja). The company is also into manufacturing of School furniture, Playground equipment’s, Infrastructure & Automotive and POP products. Nezone in collaboration with OK Play India Limited will be manufacturing and distributing all its electric vehicles in the eastern and the North Eastern states on India.

E-Raaja Specifications

  • Dimensions: 2800*1000*1800 Minimum
  • Motor: 48V, 850W, BLDC Motor
  • Battery: 100 AH * 4
  • Battery Charger: SMPS based
  • Range per charge: 80-100 KM
  • Max Speed: 25 KM/Hr
  • Shocker: Telescopic with Anti roll bars
  • Controller: DC Brushless Controller
  • Wheel Size: 12 Inch
  • Brake: Mechanical drum/ Hydraulic disc
  • Total Weight: 320 Kgs
  • Load Capacity: 700 Kgs

Comparison with Cycle Rickshaw

  • Set of 4 batteries costs Rs. 12,000 and lasts for 12 months.
  • ~ Capital expenditure is Rs.33 per day.
  • One charge can run for ~ 70 kms.
  • Auto-rickshaws have a very high maintenance cost.
  • The cycle-rickshaw is low on maintenance but makes limited economic contribution to the owner.
  • Amongst the 3 last-mile connectivity options, the E-Rickshaw makes the highest economic contribution to its owner.
  • E-Rickshaw most convenient and economical option for the passengers as well.
e-Raaja E-Rickshaw
  • Comparison
  • Features
  • Advantages
  • USP
  • Service
  • Finance

Average kms/trip641
No. of trips/day
No. of passengers141
Revenue/ trip1006020
Cost/ kms30.70
Contribution/ trip (INR)8257.220
Finance Cost (INR/ day)64320
Contribution/ day (INR)9201112300

e-RaajaOrdinary E-Rickshaw
SAFETYMeets all standards as per government guidelines &  ICAT approved.Absence of safety features, & thin metal parts.
SERVICE NETWORKBacked by strong extended service network.No after sales services.
DURABILITYFull UV stable plastic body, rust free, no sharp edges, color variants & maintenance-free aesthetically designed.Rust prone, protruding metal body, imported & locally assembled Chinese kits.
BATTERYStandard branded batteries with long life range.Non-standard unbranded batteries with poor life & environmentally hazardous.
COMFORTComfortable leg space, vinyl flooring & ergonomically designed.Comfortless minimum leg space.
MANUFACTURING EXPERIENCEHave manufacturing experience over 30 years.Small time players with no experience.

E-Raaja Advantages
  • Safe & Affordable
  • No Fuel, No Pollution, No Noise
  • Last Mile Connectivity
  • Huge Self Employment Generation
  • Hike on Income Levels of Drivers
  • Hassle Free Drive of Over 70kms/ day
  • Large Advertisement Area for Revenue
  • Full Plastic Body
  • Rust Free
  • Enhancing Safety
  • Maintenance-Free and Good Looks
  • Disk Breaking System
  • Comfortable Seating and Leg Room
  • Easy Charging of Batteries Over Night/6 Hours

Full Plastic BodyNo sharp edges, hence comfortable for the passengers.
Rust free
Aesthetically designed. Various colour variants available.
Light-weight, hence has a higher efficiency Maintenance free.
UV stable light fast plastic ensuring long life.
Disc Breaking System (optional)Enhances the safety factor of the vehicle.
Other Design FeaturesLatest generation zero maintenance seats, comfortable leg-room, vinyl flooring.
Ergonomically designed for comfort. Smooth functioning.
Large advertisement area for revenue.
Indigenously madeAmongst all the components are indigenously sourced as against the competitors strategy of importing more than 90% of components.

Cross Road Service

  • Exclusive tie-up with ‘Crossroads’ for on-road services for e-RAAJA™’s all over India.
  • Crossroads is India’s largest road side assistance Network that delivers the most professional RSA services for all two and four wheeler breakdowns in the country.
  • Wide network of 17850 workshops covering 4830 locations while also having the largest company owned and company operated infrastructure in India.
  • Affordable Plans.


Tie up with various insurance companies for insurance of e-RAAJA through terminals placed in all the dealer showrooms.


Tie up with PSU banks for financing of e-RAAJA’s under the MUDRA scheme.

E Raaja Features